Social Media Influence on Youth Political Participation in Urban Communities

Authors

  • Ritika Goyal Research Scholar, Department: Management, Specialization: Management, NIMS Business School, NIMS University, Jaipur, 303121, Rajasthan
  • Apurva Upreti Assistant Professor, Department: Management, Specialization: Human Resources, Rathinam College of Liberal Arts and Science, Bangalore, Karnataka– 560083, Bangalore
  • Riya Bhatia Student, Department of Masters in Business Administration, Specialization in Business Analytics, UPES University

Keywords:

Digital Communication Overload, Social Well-Being, Information Overload, Behavioural Adaptation, Remote Work

Abstract

As the number of remote and hybrid workers grows, workers are relying more on digital communication and information technology tools, which have brought new challenges with communication overload, information management and social wellbeing. This study examined the influence of digital communication overload on social well-being and explored the roles of information overload, communication fatigue, and behavioural adaptation among remote employees. A quantitative cross-sectional design was employed, and data were collected from 326 employees working across information technology, finance, education, healthcare, and professional service sectors. The study utilized a structured online questionnaire and analyzed the data using descriptive statistics and Structural Equation Modeling (SEM). The findings revealed that digital communication overload, information overload, and communication fatigue were prevalent among remote employees. Digital communication overload emerged as the strongest negative predictor of social well-being (β = −0.601, p < 0.001), indicating that excessive communication demands were associated with lower levels of social satisfaction and connectedness. Information overload negatively influenced behavioural adaptation (β = −0.487, p < 0.001), while communication fatigue also reduced social well-being (β = −0.421, p < 0.001). Conversely, behavioural adaptation positively affected social well-being (β = 0.362, p < 0.001). The structural model explained 46.8% of the variance in social well-being. The study highlights the social consequences of communication-intensive work environments and underscores the importance of effective communication management and adaptive behavioural strategies. The findings contribute to understanding how digital communication practices shape social experiences in contemporary workplaces and provide practical insights for promoting employee well-being in remote work settings.

 

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Published

2026-09-26

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Section

Articles